Started doing a weekly music video round-up over at Red Bull which you can read here, but thought I’d put unedited versions here cos it’s easier and I can crowbar in more swears.
Katy Perry feat Juicy J
This surreal offering from Katy Perry apparently takes place in Egypt “A crazy long time ago” as she returns with her trap-inspired pop hit ‘Dark Horse’. Recruiting a man unable to decline ratchet pussy, we see Juciy J emerging from a tomb wearing hieroglyphic-adorned sunglasses and quickly proceeds to rap beside Perry as she pole dances dressed as a sort of nu-rave Cleopatra Barbie in trainers. (Egyptian?) She then at one point receives what looks like a pyramid made of twinkies (Egyptian?) and then sprouts some wings and conjures some intimidating pink clouds in the sky which I think it supposed to represent power and feminism. There’s a lot to make fun of here, but it is actually really fun to watch so, whatever.
FKA X Inc – FKA Twigs
Soulful R&B singer Twigs teams up with the sultry R&B tones of LA duo Inc for this delicate and absorbing video. Shot in black and white to add to the already sizeable dose of melancholia, this beautifully floaty cloud of vocals and whispering echoes see Twigs dressed as a sort of sexy Miss Havisham as she dances around in the desert before sitting in the bath staring into the camera getting soaked. The pace is perfectly teemed with the billowing smoke that circulates around the three as they smoke weed and read what looks like the bible together (?). It ends with Twigs’ dress left lifeless and heaped in the bath which conjures up images of her running around in the desert completely naked…let’s just say as a final thought, there are worse things.
Beyonce – Partition
This isn’t really news if you’re a super fan of Queen Bey and sat for hours gorging yourself on her visual album back in December. In which case, you’ve already seen all 17 videos but this one is particularly great so there’s no harm in revisiting. The video to her latest single sees her idly daydreaming over breakfast locked in a fantasy which involves donning a bejewelled corset, stripteasing on a piano, and a pretty exquisite butt shot. Really, this is all an exercise in re-identifying the status of ‘wife’ and ‘mother’ as titles not devoid of sensuality, and no one does that better than Mrs Carter.
Schoolboy Q - Break The Bank
The most hotly anticipated hip hop album of the year finally landed this week as Black Hippy’s Schoolboy Q served up the excellent ‘Oxymoron’. While most rap fans have pledged their allegiance to Kendrick Lamar, it’s Schoolboy who remains my favourite member of the LA rap crew and this is a good example of just why that is. This video sees him donning his trademark bucket hat and gives a perfect sense of verite as we get a snapshot into his world between drinking, barbecuing and wandering past gun-toting locals as he raps about the value on money. It also features his daughter Joy skipping around with a gold ‘Q’ balloon in a pink tutu. <3
Julio Bashmore – Peppermint
Gloopy animations and intricate illustrations provide the backdrop in this mesmerising visual offering from PMR’s dance duo Jessie Ware and Julio Bashmore. Taking you on a journey of hypnogogic peaks and troughs, this is the kind of psychedelic technical trickery that you might expect from a design student hoping to display that they have an “understanding of a range of design practices”. From the golden bums pulsating on the beat to the bass claps and tinkling piano lines, this the kind of wet-dream inducing video that VJs are just itching to project into the rave.